Murphy and a smoke alarm. One loud beep turned a happy puppy into a dog who hid behind the couch for hours. His owner thought he'd get over it. He did not.
Over two years, the fear spread to the oven timer, the vacuum, rain on the window. Any sudden sound set him off.
A dog's ears pick up sounds differently. Normal rain hits his ears at several times the intensity. Panic starts in less than a second, before chews or training can work.
Every product treats what happens after fear starts. None touch the sound. We built The Quiet Muff to block sound before it reaches the ear. Dog owners first. Tired of watching our dogs suffer.